It's no secret that businesses are starting to sprout up touting their green credentials. In the bay area, I've seen a whole lot of companies that have made a fortune out of "green consulting." Still, I volunteered for a non-profit that had dependable monthly donations in solar cells for low-income housing, which proves that the technology can trickle down to the most marginalized of our society.
Recently a New York Times feature showcased the movement behind green businesses. Such businesses have broad missions from manufacturing non-toxic and biodegradable products, to companies that try to make a business out of making others more sustainable.
Because of my natural entrepreneurial spirit, I am always fascinated by these environmentally conscious companies, but always somewhat doubtful of their abilities to turn a profit. Today's market seems to favor those who cut corners. But until then, I will savor such optimistic stories, and I will continue to sit back and wait for the winning formula.
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